Year started: 2018

The #AgeingEqual campaign is the first European-wide effort to raise awareness that human rights do not diminish with age. It calls for equal rights at all ages and raise awareness of the harmful consequences of ageism. Ageism leads to widespread marginalisation, poverty and abuse of older people and has negative impacts on their health and well-being. Ageism is everywhere, but we tend to deny its negative effects, we do not consider it as serious and harmful as other forms of discrimination and we fail to take action to counter ageism.

Objectives

With the #AgeingEqual campaign we aim to: Establish a long-lasting community of self-advocates and invite older people to become champions of the fight for equality; Create a platform for older people to have a voice and tell their personal stories of ageing and older age; Raise awareness of the magnitude and gravity of ageism as a barrier to equality, freedom, and participation in older age.

Scope

The #AgeingEqual campaign is based in Europe. It rallies older campaigners, researchers, civil society leaders, and policy makers to recall that seventy years after its adoption, the Universal Declaration of Human Rights is just as powerfully relevant as it was on its first day.