Year started: 2022

The Canadian Coalition Against Ageism (CCAA) is a nation-wide social change movement to combat ageism against older people while protecting and strengthening their human rights. The CCAA will forge a National Engagement Strategy of collaboration and communication aimed at creating a paradigm shift around age and aging narratives. This Pan-Canadian coalition of like-minded stakeholders will raise awareness of ageism and activate the adoption of laws, policies, and practices that support the human rights and social inclusion of older persons, ensuring this fast-growing demographic receives due profile and consideration. The CCAA will also engage Canadian NGOs to work toward achieving a UN convention on the rights of older persons.

Objectives

To reduce the impact of ageism against older people by: (1) positioning Canada as a nation that values the contributions of older persons in society; (2) making Canada a world leader and partner in this movement for social change and global change efforts; (3) engaging with diverse sectors, communities, and stakeholders to create a national movement to combat ageism and a paradigm shift around age and aging narratives; (4) engaging policy and law makers’ participation and political commitment to eliminate ageism in Canada; and (5) engaging Canadians to support a United Nations convention on the rights of older persons, for creating a tool for a legally binding mechanism to ensure the protection, enforcement, and redress of human rights of older persons as well as promote awareness, education, and other activities to counter ageism.

Scope

This national movement to combat ageism against older people is based in Canada, but its work and messages are resonant worldwide.