Year started: 2024

The For Equality in Ageing initiative is a national awareness campaign that aims to challenge societal and individual attitudes towards older people in Ireland. The campaign has been developed by the Irish Human Rights and Equality Commission, in collaboration with a consultative group who provided expert input into the campaign.

Objectives

The For Equality in Ageing campaign aims to raise awareness of ageism and its negative impacts at both societal and individual levels. The campaign is in line with the status of age discrimination as illegal under Irish equality law.

Scope

This campaign is a national initiative based in Ireland, but its messages are resonant around the world.