The purpose of the Australian National Ageism Awareness Day 2021 is to:
 

• Draw attention to the existence and impacts of ageism
• Draw attention to EveryAGE Counts' advocacy campaign and its resources
• Engage the interest and support of the community
• Bring new organisations and supporters to EveryAGE Counts
• Catalyse a social movement and launch EveryAGE Counts resources to support influencers
• Where possible, mobilise like-minded organisations, initiatives and campaigns to collaborate in a multi-pronged day of ageism awareness.

Our theme for the Day is ‘Ageism - know it, name it’. All our research and experience tells us that the term ‘ageism’ is not as well known or understood as other forms of stereotyping, prejudice and discrimination. By recognising it and naming it we are then in a stronger position to act. On Ageism Awareness Day, we will be giving people ideas and resources about ways in which they can act to end ageism.