Watch this thought-provoking 2-minute video to learn how four powerful words voiced by one person after another can turn the tide on ageism. Be Bold, Claim Old is a campaign to raise awareness on pervasive ageism. We all get to decide how “old” is valued. It starts with accepting and celebrating every age. Be Bold, Claim Old is a movement for all ages. Be Bold, Claim Old is a simple, provocative and powerful call to action. It plants the seeds within ourselves and others to begin to challenge how we view and value old. Together we can create change.