The Platform

Age Demands Action Campaign toolkit

Toolkit

2 September 2025

Overview

This campaign toolkit was developed for HelpAge's Age Demands Action campaigner's or others interested in campaigning against ageism. It explains what ageism is and why it's important to campaign against it. It also provides step-by-step guidance on how to plan a campaign.

Who is this toolkit for?

People interested in designing a campaign focused on tackling ageism.

Decade Action Areas

Combatting Ageism

Sector

Civil Society Organization

Knowledge Characteristics

Other Information

Ageism, campaigning, advocacy, campaign toolkit

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