Ageism is hard to see, but it is everywhere – in our beliefs, institutions and relationships. The COVID-19 pandemic has showed us how deeply rooted ageism is in every aspect of society. There are so many layers to ageism that no one action can address it all. To make a real difference, we need a systems approach. This animation explains systemic ageism and encourages campaigners to use a systems approach to tackling ageism.